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Anyone nowadays can create a website and provide digital marketing services. There are no longer any entry barriers or requirements, which is why it is so tough to find a legitimate digital marketing agency. But with so many different digital marketing agencies out there, when you try to find the best digital marketing agency the challenges will begin.
However, there are a few points to keep in mind that will help you find the right digital marketing agency for your company. Read on to know what to look for, what to avoid, and how to find the best digital marketing agency in Turkey.
Best Digital Marketing Agency in Turkey
As you might be aware, Turkey and specifically Istanbul is a metropolitan country. And due to wars and disasters in the middle east and Ukraine, many foreigners are deciding to invest and establish businesses in Turkey as a safe market.
No business or company owner wants to lose this opportunity in a unique market. If you are an international company looking to expand your market through Turkey, the most important thing to keep in mind is choosing an international multilingual digital marketing agency to help you provide content or promote your services in different languages. Ounternet offers you expert advice and consultancy in multiple languages; English, German, Arabic, Turkish, Farsi, and expanding!
An agency that really is an expert in the area of digital marketing by combining multilingual and local experts will drive your business further.
Turkey Market Overview
Turkey has had a number of economic issues in the past years, the most recent of which was compounded by the COVID-19 pandemic. Turkey, the world’s 19th largest economy (in nominal terms) with a population of over 83 million people, aspires to be among the top ten economies by 2023, the Republic’s 100th anniversary. Turkey’s good geographic location, big middle class, young population (median age 32), and strong entrepreneurial spirit all contribute to the country’s favorable investment climate.
However, Turkey’s capacity to achieve its economic goals is complicated by the realities of high inflation, a sinking currency, variable unemployment, and an increase in protectionist and populist measures, such as import taxes and localization efforts. Nonetheless, more than 1,000 US companies alone are operating in Turkey, including some of the country’s largest and most well-known brands; many have been there for decades.
In 2020, the Turkish economy experienced a rise of 1.8 percent, according to GoT statistics. This is a minor improvement over the 0.9 percent increase in 2019, but still a significant decline from previous years’ growth, which was boosted by governmental and private infrastructure projects like airports, highways, and new housing developments. More recently, the Turkish lira (TL) has suffered a rapid depreciation due to the weight of enormous public and corporate debt (most of which is denominated in US dollars [USD] or euros), as well as financial market fears over Turkey’s near-term economic health.
The TL’s depreciation against the US dollar from 2019 to 2020 was around 24%, compounding a 14% drop in value from 2018 to 2019. The Turkish lira had lost another 40% of its value against the US dollar by December 2021. In this context, Turkey’s economy rose 7.4% in Q3 2021, despite concerns about inflation and currency depreciation.
Turkish consumer market
Turkey is one of the EU’s most important Middle Eastern partners, and the two countries have a union named the “EU–Turkey Customs Union”. Despite the fact that it borders two EU member nations, Bulgaria and Greece, Turkey’s application to join the EU has been stalled since 2016.
Nonetheless, according to the Turkish Statistics Institute, Turkey has the greatest proportion of young people aged 15-24 among the 28 EU member countries as of 2019. Turkey’s expanding young population is “more eager to spend all created great prospects for advancement in the retail business,” according to a 2016 research by PwC.
Turkish buyers have turned away from unstructured outlets such as independent stores and street markets in favor of specialist retailers as a result of significant retail development over the past fifteen years. Turkish customers, in contrast to those in the United States and Europe, have increased their shopping frequency and willingness to trade up.
Furthermore, according to a 2019 KPMG report, Turkey’s retail business is worth 1.1 trillion Turkish liras (around 142 billion USD) and is expected to recover in 2020. With nearly 1.9 million people employed, the sector is one of the most important engines for the economy.
In 2018, there were 453 shopping centers across the country, with only five more opening in 2019. According to the research, individuals in Turkey used online channels for purchasing at a rate of 34 percent in 2019, up from 29.2 percent in 2018.
Despite the increasing growth of local and foreign chain stores and recent acquisitions and mergers, the Turkish retail business is dominated by traditional firms. BİM A.Ş, Migros Ticaret A.Ş, A101, and CarrefourSA are some of the most well-known Turkish stores.
Turkey Market Entry Strategy
While there is much potential for international companies in Turkey, there are also barriers to entry and expansion. Any strategy for entering the Turkish market should start with a full understanding of the costs and benefits of doing business there. In most circumstances, visiting the market is required to form relationships with Turkish partners. Early and frequent investment in these relationships will boost the likelihood of a more successful venture.
International companies should assess their own resources, previous export or commercial experience abroad, and long-term business strategy before entering the Turkish market. For many companies, having a Turkish agent, distributor, liaison office, or partner will be critical to their success in Turkey. A local partner can help with regulatory knowledge, language assistance, and vital business connections. Companies may form subsidiaries and make additional local investments as their firm grows to expand their market share.
Business development experts at Ounternet will help you gather all the necessary data and information you need to enter the Turkish market. Contact us for a more detailed chat!
Set specific objectives and determine the desired outcomes.
Every business has unique requirements, which is why there are so many marketing agencies to choose from.
While most digital marketing agencies offer “full service,” they favor tasks that are within their area of expertise. The first step is to identify an agency that is familiar with your objectives and vision. We at Ounternet offer full digital marketing services as our team consists of MBA graduate experts who know how the internet thinks and works!
As a result, you must define extremely specific goals and formulate the desired outcomes in order to be able to express them more effectively afterward. It is important to keep in mind that if the agency is familiar with your aims and ideas, they will be able to better assess whether they can assist you in achieving them.
Characteristics of the Best Digital Marketing Agency
Now that you’ve established your objectives and expectations, you need to know what makes a great marketing agency. In your quest to choose the best digital marketing agency in Turkey, the following characteristics should be considered and met. You can use this list to select the best provider and assess the agency’s qualifications.
Social Proof and a Positive Industry Reputation
Testimonials and client ratings can provide you with a first impression of working with the agency. Experienced companies understand the value of social proof and use it on their website. If you can’t discover any customer reviews on the agency’s website, it’s a sign to be alarmed.
Positive, negative, and neutral reviews reveal the agency’s strengths and faults and provide insight into their work. You can also lookup customer reviews on Google to see what others in the industry (and customers) think of the agency.
A long list of clients and/or a large portfolio
Because they are proud of their work, a good agency will disclose their client and previous client list. This list is frequently posted on the internet. You don’t require a list of their current clients (but having one isn’t a disadvantage either), but if you can’t even find a list of previous clients or projects, the agency is not very experienced. If you’re on a low budget, this isn’t a problem, but it is if you only want to work with the best of the best.
Of course, some services, such as content marketing and SEO, are more difficult to demonstrate, thus businesses who specialize in these services may not have a portfolio on the site.
A skilled and experienced team
Always seek an agency that has a specialist staff with experience in the sector you’re interested in. A list of workers can be seen on the agency’s website. If you can’t find one, go to LinkedIn and look for one. Search for the name of the marketing firm in the search bar. Then click “People” to see all of the company’s employees.
Simple and Straightforward Contact
Contacting a good digital marketing agency should be simple and quick. The website must be easy to use and navigate through. Contact should be possible with only one click from any page. A clear call to action should be there on the page so that you are aware of what is expected of you.
The first step should be obvious. Is it necessary for you to obtain a free consultation? Do you need to fill out a form to get a customized quote? If this stage isn’t clear, you should look for a marketing agency that can communicate effectively.
Final thought: The best digital marketing agency works as an extension of your existing team
Every job, no matter how big or small requires the agency’s undivided attention. However, as mentioned earlier, finding the perfect agency for your needs is not simple. It’s not surprising that there are thousands and thousands of marketing and advertising agencies.
But that’s irrelevant because you now know what to look for in an agency and how to prepare your team for the new partnership. You know what qualities a marketing agency should have, and you can utilize the tips in this article to identify the best digital marketing agency in Turkey for your needs and then put your ideas into action.