ChatGPT
75%
Visibility scoreChatGPT names Zegaz in 75% of the buyer questions we track.
Zegaz Instruments
ZEGAZ builds hydrocarbon and water dew point analysers for natural gas on its patented CEIRS technology. A niche instrument maker does not need more visitors. It needs to be the answer when a gas engineer asks a machine what cricondentherm means, or which analyser to specify.
Live and ongoingSEO and contentGEO / AI search visibilityGoogle AdsLinkedInWeb
1.2to3
Google position on key keywords, 2026
Google Search Console, 2026.
1 or 2
Google Ads position for key terms, on a small budget
Google Ads, 2026.
95%
Visibility score on Perplexity. ChatGPT 75%, Gemini 35%.
AI visibility tracking, 2026.
DewPoint DuoHCD5000WDP5000DewPortPhaseAlarmCEIRS technology
The brief
Be the answer, not another result
ZEGAZ sells to pipeline operators, gas processors, FPSO and offshore operators, and biogas plants. Search demand sits in the USA, India, Canada, Indonesia, Iraq, the UK, Iran, Malaysia, Nigeria, Romania, Brazil and France. The buying question is technical and specific, and it is increasingly typed into a model rather than a search box.
AI visibility
Infographic 01Performance on AI platforms
Visibility score: how often each assistant names Zegaz when buyers ask the questions we track.
Perplexity
95%
Visibility scorePerplexity names Zegaz in 95% of the buyer questions we track.
Gemini
35%
Visibility scoreGemini names Zegaz in 35% of the buyer questions we track.
Example buyer prompts
best hydrocarbon dew point analyser
what is cricondentherm
analyser for natural gas pipelines
chilled mirror vs infrared dew point
AI visibility tracking, 2026.
Key keywords, Google position 2026
Infographic 02- hydrocarbon dew point analyserTop 31.6
- hydrocarbon dew point analyzerTop 31.6
- cricondenthermTop 32.7
- cricondentherm and cricondenbarTop 33.0
- natural gas phase diagramTop 31.3
- dew point vs moisture contentTop 31.5
- dewportTop 32.7
- zegaz instrumentsTop 31.5
Google Search Console, 2026.
A Maryland instrument maker sits in the top 3 on Google for the terms its buyers look up first.
Google Ads
Infographic 031 or 2
Position 1 or 2 on Google Ads for key terms such as hydrocarbon dew point analyser, on a small budget.
Google Ads, 2026. Stylised result; the other advertisers are not shown.
Audience growth
Infographic 04Website subscribers
200to1,400
Subscriptions to Zegaz updates through the website.
LinkedIn followers
196to1,300
When we started, the page had 85% fewer followers than today.
Curves are illustrative. Start and end figures from Zegaz account data, 2026.
What we did to the content
Infographic 05
WrittenFirst published
RebuiltRepublished
38 legacy posts republished 2026, 28 of them in June
Apr 2023202420252026Sep 2026
7 new
38 rebuilt
1 untouched
Wix Blog archive, all 46 published posts, pulled 2026.
46 posts in the archive
7 new posts published in 2026
38 legacy posts rebuilt
Before · 2023 archive opening
Table of contents. Introduction. What is Cricondentherm?
After · 2026 opening
Metallic mirror dew point analyzers do not fail catastrophically in sour gas. They fail quietly.
From the live post, How H2S Vapor Destroys Metallic Mirror Dew Point Analyzers.
One of those is a document. The other is an answer a model can lift whole.
Want results like these for your business? Apply for a call.
Scope
What the work covered
Design and asset production. The content rebuild: 38 legacy posts restructured and republished, the archive reordered around the questions buyers ask. Search and GEO work across the product lines and the definition pages. Web and performance marketing run alongside.
Scope stated from evidenced deliverables. Post authorship is not claimed.
Zegaz Instruments · three channels
AI visibility, Google Ads and LinkedIn, working together.
AI visibility
Named by AI assistants when buyers ask.
Visibility score, 2026: ChatGPT 75%, Perplexity 95%, Gemini 35%.
Source: AI visibility tracking, 2026
Google Ads
Position 1 or 2 on Google Ads for key terms such as hydrocarbon dew point analyser, on a small budget.
Source: Google Ads, 2026
LinkedIn followers grew from 196 to 1,300. When we started, the page had 85% fewer followers than today.
Source: Zegaz account data, 2026
Start here
Want a result like this?
Tell us what you have in mind. A senior person replies.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder1 spot left for October
Ready to find your 3 biggest leaks?
15-minute call. You leave with a 90-day plan, whether you work with us or not.
We take on 3 new clients a month
Every application is read by a person.
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- UK company 15761061