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Digital Marketing Case Study
Dental Clinic in Istanbul
A premier dental clinic in Istanbul targeted high-end patients seeking luxury dental care through a bilingual Google Ads campaign, attracting health tourists looking for VIP treatment. The campaign focused on generating relevant leads within Istanbul’s elite dental market.
SEO
Web Optimization
Email Marketing
Social Media
Advertising
Security Enhancement
Executive Summary
Our client, a premier dental clinic in Istanbul, aimed to attract high-end patients seeking top-tier, luxury dental services.
Specializing in VIP treatment and state-of-the-art care, the clinic targets individuals who prioritize excellence in dental health and are willing to invest in superior services. Recognizing Istanbul’s status as a global hub for health tourism, our campaign leveraged bilingual Google Ads in English and Persian to connect with a diverse, international audience in search of world-class dental care. Our primary objective was to generate highly relevant leads within Istanbul, appealing to patients who demand the pinnacle of dental treatment and luxury.
Overview
Health tourism is one of the most competitive industries in Istanbul, Turkey. Several factors contribute to its importance, including:
Strategic location
Competitive pricing
High-quality services
Advanced infrastructure and substantial investments in clinics
Profitable and Competitive
This sector is highly profitable for both clinics and the resellers or marketing teams that drive client acquisition. The competition is fierce, with major players investing millions of euros in digital marketing—currently the primary channel for acquiring new patients from across the globe.
Data Security & Lead Generation
Within this industry, two critical factors stand out: ensuring data security and generating high-quality leads with an affordable ROI. If a clinic and its sales team excel at nurturing their patients, word-of-mouth marketing can further reduce the cost of acquisition while amplifying brand visibility and patient retention
Challenges
Increase brand awareness and patient acquisition for a dental clinic in Istanbul
Target local and international patients, generating high-quality leads
Utilize digital marketing channels to expand reach and engagement
Design new landing pages aligned with the brand for each audience segment
Troubleshoot analytics issues, implement advanced tagging, and integrate existing data systems
Build custom audiences for more accurate targeting across Google Ads and Meta (Facebook/Instagram) platforms
Address password and access management, lead security, and mitigate potential data leaks
Solution
We developed a comprehensive digital marketing strategy focused on the following key areas:
SEO & Website Optimization
We created a user-friendly website with optimized content for search engines, while also implementing local SEO techniques to improve visibility in search results for relevant keywords.
Social Media & Paid Advertising
We launched targeted social media campaigns on Facebook and Instagram, engaging potential patients. Simultaneously, we ran paid advertising campaigns on Google Ads, with a focus on Google Maps and Facebook to reach a broader, more relevant audience.
Analytics & Data Integration
We resolved analytics issues, implemented advanced tagging, and integrated existing data and databases to build highly accurate custom audiences for improved targeting.
Email Marketing
We utilized email marketing to nurture leads and build stronger relationships with existing patients.
Security Enhancements
We addressed access management, lead security, and worked to prevent potential data leaks, ensuring patient information was well protected.
Results
Driving Growth: 30% Traffic Increase, 2,451 New Leads, and 23% More Bookings with Improved Data Accuracy and Patient Satisfaction
Increased organic website traffic by 30%
• Generated over 2,451 new leads
• Boosted bookings by 23%
• Improved brand awareness and patient satisfaction
•Successfully resolved data gathering issues and enhanced database accuracy
Google ADS advertising for clinic result:
"Boosting Patient Acquisition & Strengthening Clinic Operations"
This case study exemplifies our ability to deliver comprehensive digital marketing strategies that not only increase patient acquisition but also strengthen the clinic’s operational infrastructure and long-term security.
This version emphasizes clarity, professionalism, and a structured flow. Let me know if you’d like to adjust anything further!
In just one month, we generated 2,451 fresh and qualified leads actively seeking dental services in Istanbul, Turkey. The key to this success was our strategic segmentation of all campaigns, ensuring they were closely aligned with relevant, customized landing pages to attract high-quality leads.
In the subsequent months, we conducted A/B testing on each landing page and service offering. This optimization process not only reduced cost per conversion but also enhanced the quality of leads, resulting in high-ticket sales for the dental clinic.
Ounternet Digital Solutions
Before partnering with Ounternet Digital Solutions for their Google Ads and digital marketing efforts, the clinic’s previous service approach looked like this:
You can now continue with a comparison or explanation of the previous service quality before Ounternet’s involvement. Let me know if you’d like assistance in crafting that section!
DENTAL CLINIC, GOOGLE ADS LEAD and Awareness campaign for Health tourism in Istanbul/Turkey
On day one of our Google Ads optimization for the dental clinic, the Ounternet Digital Marketing Agency team implemented the following critical adjustments:
1. Campaign Structure Overhaul:
We reorganized the existing campaigns to focus on more specific, targeted audience segments. This included separating local and international audiences and crafting distinct ad groups tailored to different patient needs (e.g., cosmetic dentistry, dental implants, routine check-ups).
3. Keyword Refinement:
We conducted extensive keyword research to identify high-intent search terms. Negative keywords were implemented to filter out irrelevant traffic, reducing wasted spend and focusing budget on valuable, lead-generating keywords.
7.Conversion Tracking Setup:
We implemented advanced conversion tracking for appointment bookings, form submissions, and phone calls. This enabled us to accurately measure the campaign’s effectiveness and make real-time adjustments.
2. Landing Page Alignment:
We ensured that each ad directed users to highly relevant, conversion-optimized landing pages, improving the user experience and increasing the likelihood of lead conversions.
4. Ad Copy Optimization:
We rewrote ad copy to be more compelling and aligned with the clinic’s luxury and VIP service positioning, emphasizing unique selling points such as state-of-the-art facilities and VIP dental care.
5. Bidding Strategy:
We switched to a manual bidding strategy in the initial stages, allowing us to closely monitor performance and adjust bids based on the best-performing keywords and ad groups.
6. Ad Extensions:
We added ad extensions (callouts, location, and sitelinks) to provide more information upfront and increase ad visibility, ultimately boosting click-through rates (CTR).
Landing Page
We designed a custom UI/UX specifically tailored to the clinic’s brand identity and patient demographic, ensuring a seamless and engaging experience. In this highly competitive industry, technical details play a critical role in conversion, and we implemented several key features to optimize performance
Ounternet Agency
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