Example: what your report will look like

Example

This example uses sample figures for Zegaz Instruments. It is not a result for your business.

Appearances
34 of 120 answers
last 30 days, 24 prompts across 5 assistants
Last 12 weeks
appearances per week, out of 120
3 of 5
engines where you appear
last 30 days
11 of 24
prompts where you never appear
last 30 days
7
competitors named above you
across 24 prompts, last 30 days

By engine

Where you are named, engine by engine, out of 24 tracked prompts.

ChatGPT
11 of 24
+3 vs last 30 days
prompts where you are named, last 30 days
Google AI Mode
9 of 24
-2 vs last 30 days
prompts where you are named, last 30 days
Perplexity
10 of 24
+4 vs last 30 days
prompts where you are named, last 30 days
Grok
4 of 24
no change
prompts where you are named, last 30 days
Gemini
No data
Not yet buyable
No ad inventory and no tracked answers yet

Every tracked prompt

One row per buying question, one dot per engine. Sorted by biggest drop, because that is what needs acting on.

Prompt ChatGPTGoogle AI ModePerplexityGrokGemini 30-day trend
ATEX rated gas detection process pipework ▼ 5
tunable diode laser analyser supplier ▼ 4
who calibrates process gas analysers in Scotland ▼ 3
portable gas analyser rental ▼ 2
hydrocarbon dew point analyser price ▼ 1
H2S analyser suppliers Aberdeen ―
dew point vs water content measurement ▲ 1
moisture analyser calibration interval ▲ 1
best moisture analyser for natural gas ▲ 2
instrument calibration ISO 17025 ▲ 2
gas calibration service UK ▲ 3
natural gas quality measurement equipment ▲ 4
Named in the answer Cited as a source, not named Appearing in a paid slot Absent

Who gets named instead

These are the names your buyers are being given.

1 Vaisala 19 of 120 answers +4 vs last 30 days
2 Michell Instruments 16 of 120 answers +2 vs last 30 days
3 AMETEK 12 of 120 answers -1 vs last 30 days
4 Servomex 9 of 120 answers +3 vs last 30 days
5 Bartec 6 of 120 answers no change

What changed

Every movement in the tracked set, newest first.

12 Sept Entered an answer Perplexity · gas calibration service UK
11 Sept Competitor overtook you ChatGPT · ATEX rated gas detection process pipework · Vaisala now named first
9 Sept New citation source gained ChatGPT · instrument calibration ISO 17025 · zegaz.com/calibration
6 Sept Dropped out of an answer Google AI Mode · portable gas analyser rental
4 Sept Entered an answer Grok · instrument calibration ISO 17025
2 Sept Citation lost Perplexity · tunable diode laser analyser supplier · zegaz.com/insights/dew-point no longer cited
29 Aug Entered an answer ChatGPT · natural gas quality measurement equipment

Sampled across a fixed prompt set and re-run monthly, so the movement is comparable month to month. AI answers vary by user and by session, so these are sampled counts, not a ranking guarantee. Gemini carries no ad inventory yet and Claude is excluded from paid placement entirely.

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