01 · LeaksThe real problem
Most ad accounts leak before the lead.
Clicks are easy to buy. The money disappears between the click and the booking, and most reports never show where.
Performance marketing and lead generation
Ads measured on booked calls, not clicks.
Google, Meta and AI answer ads, landing pages that convert, and follow-up that books. We fix the leaks between the click and the customer.
We take on 3 new clients a month
- Google Ads certified
- Meta Blueprint certified
- UK company 15761061
02 · TrackingTracking and attribution
First, we fix what you measure.
Conversions, calls and form fills traced back to the ad, the keyword and the page. No more guessing which campaign works.
03 · TargetingGoogle, Meta, AI answers
Then we point spend at buyers.
Search terms with intent, audiences built from your real customers, and AI answer placements where they fit. Waste gets cut first.
04 · PagesLanding pages and CRO
Pages that load fast and ask for one thing.
One offer, one action, built for the ad that sent them. Tested on real phones.
05 · Follow-upCRM and speed to lead
Every lead answered, then booked.
Instant replies, reminders and follow-ups, so paid leads do not go cold in an inbox.
06 · ReportWeekly reporting
You see cost per booked call. Every week.
Not impressions. Not clicks. What each booked call cost, and what we change next.
Illustrative. Your funnel, your numbers, reported every week.
Quick answer
Performance marketing runs your Google, Meta and LinkedIn ads and measures them on booked calls and sales, not clicks. It suits businesses that already have a clear offer and want paid ads to pay back. We quote after a short call, once we have seen your ad accounts and numbers.
Related: ChatGPT and AI Ads · B2B lead generation · Data and analytics · Case study: Zegaz Instruments
Last updated October 2026
The leaks
Your ads are probably not the problem.
The leaks sit around them. These four cost the most.
Tracking that lies.
Platforms claim sales they did not drive. You scale the wrong campaign.
Clicks from the wrong people.
Broad terms and lookalikes that look cheap and never buy.
Pages that lose them.
Slow on mobile, too many choices, a form that asks too much.
Replies that come too late.
A lead that waits hours has usually moved on.
Channels and services
What we run.
Google Ads
Search, Performance Max and local. Built around searches that mean "ready to buy".
Meta Ads
Facebook and Instagram, with creative tested weekly and audiences built from real customers.
AI answer ads
Placements inside ChatGPT and Google AI Mode where they are open to buyers.
See AI Ads and GEOLinkedIn Ads
For B2B offers where one deal pays for months of spend.
Landing pages and CRO
Fast pages, one offer each, tested against each other.
Lead gen systems
Funnel, CRM, follow-up and booking wired together.
See AI agents and automationNeed fresh creatives every month? See video and photography
Proof
What this looked like for a clinic.
Private dental clinic. Name withheld.
2,451new leads in one month
30%more organic traffic
23%more bookings
What we did: bilingual Google Ads for local and international patients, a landing page per audience, analytics and tagging rebuilt, custom audiences across Google and Meta, email nurture.
Search, social and email. Results from one client over the engagement. Yours will differ.
Calculator
Run your funnel maths.
Your numbers in, your real costs out. Takes 30 seconds.
FOR PRIVATE CLINICS
The Booked Patients System.
One fixed-price setup that takes a clinic from treatment search to booked appointment.
- Google Ads for your highest-value treatments
- A landing page for each treatment
- Instant reply and missed-call text back
- Online booking with reminders
- A weekly report on booked patients, not clicks
Priced after a short call, depends on the number of clinics and services.
Get the clinic planSee the full systemSee the full systemHow we work
Fix first, then spend.
Audit.
We go through your accounts, tracking, pages and follow-up, and find the 3 biggest leaks.
Fix.
Tracking, pages and follow-up first, before we spend more.
Launch.
Campaigns built on the fixed foundation.
Week 6 check.
If the numbers are not moving, we say so and change the plan or stop.
Grow.
Scale what books, cut what does not, report every week.
Want to see revenue by channel, not just clicks? See data and analytics
How we keep the risk on our side
- 01Your audit fee counts toward the work.
Sign within 30 days and the audit fee is credited in full.
- 02You own everything.
Ad accounts, pixels, data and pages are in your name from day one.
- 03No long lock-in.
Month to month after the first 90 days.
- 04A week-6 check.
If the numbers are not moving, we tell you and change the plan or stop.
Pricing
Priced for the size of your business.
Four starting points. We scope the work to your business before you sign.
Starter
For smaller teams starting with one clear goal
PriceScoped after a short call
- Campaigns on Google or Meta
- Conversion tracking to booked calls
- Monthly check-in
SME
One market, a focused team
From£2,500a monthFor ad spend up to £5,000 a month. Ad spend is paid to the platform.
- Campaigns on Google or Meta
- Landing page checks and fixes
- Conversion tracking to booked calls and sales
- Monthly numbers read-out
Mid-market
Several markets or product lines
From£7,500a month
- Everything in SME, plus
- Google, Meta and LinkedIn run as one plan
- More markets or product lines
- A dedicated strategist and weekly calls
- More creative and landing page tests
Enterprise
Multi-market, procurement and governance
PriceCustomScoped with you
- Multi-market delivery
- Custom reporting and integrations with your CRM
- Procurement and security reviews
- Approval steps for brand and legal
Prices exclude VAT. Final price after we analyse your business and scope.
Ad spend paid to the platform.
Brands we have worked with
Partner
Partner
- Black and Blanc Fleur
- UK Salt
- Istanbul dental clinic
The team
Five people. You will know all of them by name.
No account manager layer. The people who do the work are the people you talk to.
- Omid AkramiFounder
Strategist and multidisciplinary monetisation specialist. 10 years of performance marketing and multimodal business growth.
- Nab - ZMNCTO
Leads engineering across websites, AI agents, automation and integrations.
- Ozde DeleriCountry Manager
Native Turkish and English speaker. 8 years managing agency client relationships and business processes.
- Bahar - ABDHead of Product Design
Product designer specialised in SaaS and advanced app design.
- Sima BahHead of Brand Design
Brand designer and experienced graphic designer.
- YasHead of Content and SEO
Leads content and SEO, from strategy to the words on every page.
20+
Plus a network of 20+ trusted specialist contractors. Developers, designers, 3D artists, photographers and writers we bring in project by project, and treat as part of the team.
Certified
Google Ads Certified
Google Skillshop
Meta Blueprint Certified
Meta
Selected for the Dell and NVIDIA 2024 Hackathon
2024
Built with
Claude agents
Anthropic
Google Antigravity
Google
Questions
Before you ask.
Every project is planned and delivered by the same small senior team. Taking more would mean handing you to people you never met.
Enough to get clear data in 4 to 6 weeks. We give you a number after the audit, based on your market and your cost per lead.
No. Anyone who guarantees results is guessing. You see the numbers every week and we stop if it is not paying back.
You do. Accounts, pixels, data and pages are in your name from day one.
The first 90 days, then month to month.
Yes, together with AI search visibility. See AI Ads and GEO.
We look at your site and ads, then reply with questions or a time for a 15-minute call.
Start here
Make every pound of ad spend accountable.
Tell us where you advertise. We will find the biggest leaks first.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founderSTART HERE
Show us your funnel. We will show you the leaks.
Two minutes. A person reads every message, not a bot.