01 · NumbersUnit economics
First, what is a user worth?
Price, store fees, conversion and renewals decide how much you can pay for an install. Most apps scale ads before they know.
App growth
Installs are easy to buy. Paying users are not.
We make the numbers work first: tracking, store page, paywall and creative. Then we scale the channel that pays back.
1 spot left for October
We take on 3 new clients a month
- Google Ads certified
- Meta Blueprint certified
- UK company 15761061
02 · TrackingMeasurement
Then we trace every install.
Attribution, subscription analytics and privacy-safe events, so you know which channel brings paying users, not just downloads.
03 · StoreApp store optimisation
A store page that earns the tap.
Title, keywords, screenshots and a steady flow of honest reviews. Organic installs cost nothing per user.
04 · CreativeCreative and paid UA
Short videos that sell the moment.
Creator and in-house videos, tested every week. Paid ads scale only the ones that convert.
05 · PaywallPaywall and onboarding
Where installs become revenue.
Onboarding that leads to the value, and a paywall with the right plans and prices, tested against each other.
06 · FlywheelRetention and reviews
Then growth feeds itself.
Paying users renew, leave reviews and lift your store ranking. That brings the next users in.
Illustrative. Built around your app, your price and your numbers.
Quick answer
App growth is the paid and organic work that brings you paying users, not just installs: store pages, ads, onboarding and the tracking that ties them together. It suits apps with a working product and a clear paid plan. We quote after a short call, once we have seen your numbers.
Related: Performance marketing · Product and MVP · Data and analytics · Case study: Zegaz Instruments
Last updated October 2026
After the install
The paywall decides more than the ad.
Apps with a hard paywall converted a median 10.7% of installs to paying users by day 35. Freemium apps converted 2.1%.
The same ad budget can win or lose money depending on what happens after the install.
What we do
Every lever between the store and the renewal.
Unit economics and tracking
What a user is worth, what you can pay, and attribution you can trust.
App store optimisation
Titles, keywords, screenshots and review flow, on both stores.
Paywall and onboarding
Plans, prices and flows, tested against each other.
Creative and creators
Short-form videos made weekly, with creators where they fit.
Paid user acquisition
Apple Search Ads, TikTok, Meta and Google app campaigns, on a capped test first.
AI search and web pages
Get your app named in AI answers and found on the web.
See AI Ads and GEOAndroid or web version
No Android app yet? We build it.
See Product and MVPCalculator
What can you afford to pay per install?
Your price and your numbers. Takes 30 seconds.
Store fee
Target return
How we work
Fix first, then scale.
Growth sprint
Days 1 to 45
Tracking, store page, paywall tests, first creative, and a small capped paid test.
Decision gate
Day 45
If the cost per paying user does not clear your numbers, we say so and change the plan or stop.
Scale
After the gate
More budget only on the channel that pays back, new creative every week, reviews and renewals tracked.
Straight answers
What we will not do.
Promise installs, rankings or ROAS. Nobody can.
Buy reviews or fake installs. They get apps pulled.
Scale paid ads before the paywall works.
Mark up your ad spend. You pay the platforms directly.
Who it is for
Built for apps that need paying users.
Subscription apps
Installs are fine, paying users are not.
Consumer apps and games
Need a soft launch and cheap user tests before a big push.
Apps built fast with AI tools
Live, but nobody knows it exists.
B2B apps with a mobile product
Need the right users, not the most users.
Intake
We only take 3 new clients a month.
Every project is planned and delivered by the same small senior team. Taking more would mean handing you to people you never met.
Pricing
Priced for the size of your business.
Four starting points. We scope the work to your business before you sign.
Starter
For smaller teams starting with one clear goal
PriceScoped after a short call
- Store page review
- Tracking from install to paying user
- Monthly check-in
SME
One market, a focused team
From£3,800a month
- Store pages
- User acquisition on one platform
- Onboarding checks
- Tracking from install to paying user
Mid-market
Several markets or product lines
From£7,500a month
- Everything in SME, plus
- iOS, Android and web
- More markets and campaigns
- A dedicated strategist and weekly calls
- More store and onboarding tests
Enterprise
Multi-market, procurement and governance
PriceCustomScoped with you
- Multi-market delivery
- Custom reporting and integrations
- Procurement and security reviews
- Approval steps for brand and legal
Prices exclude VAT. Final price after we analyse your business and scope.
Ad spend paid to the platform.
Brands we have worked with
Partner
Partner
- Black and Blanc Fleur
- UK Salt
- Istanbul dental clinic
The team
Five people. You will know all of them by name.
No account manager layer. The people who do the work are the people you talk to.
- Omid AkramiFounder
Strategist and multidisciplinary monetisation specialist. 10 years of performance marketing and multimodal business growth.
- Nab - ZMNCTO
Leads engineering across websites, AI agents, automation and integrations.
- Ozde DeleriCountry Manager
Native Turkish and English speaker. 8 years managing agency client relationships and business processes.
- Bahar - ABDHead of Product Design
Product designer specialised in SaaS and advanced app design.
- Sima BahHead of Brand Design
Brand designer and experienced graphic designer.
- YasHead of Content and SEO
Leads content and SEO, from strategy to the words on every page.
20+
Plus a network of 20+ trusted specialist contractors. Developers, designers, 3D artists, photographers and writers we bring in project by project, and treat as part of the team.
Certified
Google Ads Certified
Google Skillshop
Meta Blueprint Certified
Meta
Selected for the Dell and NVIDIA 2024 Hackathon
2024
Built with
Claude agents
Anthropic
Google Antigravity
Google
Questions
Before you ask.
Every project is planned and delivered by the same small senior team. Taking more would mean handing you to people you never met.
No. We show you cost per paying user every week and stop what does not pay back.
Both. If you do not have an Android app yet, we can build it.
A small capped test first. We size the real budget after the decision gate.
Read access to App Store Connect or Google Play Console, your analytics and your ad accounts.
Yes, especially soft launches and early user tests.
Yes. We set up tracking, the store page and the paywall before launch day.
Start here
Grow the app people keep.
Tell us about your app. We look at installs, retention and revenue together.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder1 spot left for October
START HERE
Show us your app. We will show you the leaks.
Two minutes. A person reads every message, not a bot.