Partner brand Amazon UK
Taking a US product to Amazon UK.
leHøyt is a lifestyle drinkware brand from North America. Albion Treasures is the UK seller company that runs leHøyt on Amazon UK. OUNTERNET is a partner in this UK operation, so this is a partner brand, not client work.
- Brand
- leHøyt
- UK seller
- Albion Treasures
- Product
- HornPro X2
- Our role
- Partner in the UK operation
The product
HornPro X2.
An insulated tumbler with a built-in horn and shake sound, made to be interactive and collectible.
What we did
The UK operation.
- Launch
Amazon UK launch and operations
- Brand Registry
Amazon Brand Registry for the UK
- Strategy
Digital strategy
- Advertising
Online advertising with Amazon PPC
- Localisation
UK listing localisation
British terms such as travel mug, match day and football supporter.
- Rescue plan
Listing first, then ads
A listing-first rescue plan before any ad changes.
What we learned
Taking a US product to Amazon UK.
Localisation first
A listing written in American terms reads as foreign to UK shoppers. We rewrote it with the words they search for, such as travel mug, match day and football supporter.
Brand Registry
Securing Amazon Brand Registry for the UK came before scaling, so the brand is protected and the listing tools are available.
Account verification
Seller account verification is part of the launch plan, not an afterthought.
Ad structure
Ads come after the listing is right. We fixed the listing first, then changed the Amazon PPC structure.
Start here
Want a result like this?
Tell us what you have in mind. A senior person replies.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder1 spot left for October
Selling on Amazon UK next?