Case study, 2021

Luxury that lasts, shot like a fashion house.

A campaign for Black and Blanc Fleur, a UAE brand of preserved roses in hatboxes and acrylic cases.

Plan my shootSee the work
The masked model seated on a gilded red chair with a hatbox of red roses in her lap
Client
Black and Blanc Fleur
Market
UAE
Year
2021
Scope
Concept, art direction, on-set production, photography, brand film

The idea

Roses that last needed images that last.

We built the season around one striking idea, the White Mask: porcelain skin, falling petals, a black hatbox. Then we brought it back to everyday life with softer lifestyle frames and product heroes.

The work

Four chapters from one season.

The White Mask

Porcelain mask, falling petals, a black hatbox. One image the brand could build a season on.

Morning light

Lifestyle frames for social and the website.

The product as hero

Packshots with a story, not on a white sweep.

Seasonal

Gifting moments, planned with the content calendar.

Still from the Black and Blanc Fleur brand film: a black hatbox of red roses with a dancer behind
The brand film

Backstage

Real sets. Real crews.

A makeup artist paints the white mask on the model before the shoot
Black and Blanc Fleur, 2021
Crew members prepare a cinema camera and a stills camera around an open equipment case
Two crew members review a shot on a laptop beside a camera on a tripod
A crew member watches the laptop monitor while the camera operator frames the shot

If we shot it today

One shoot day, a month of ads.

This shoot was 2021, before AI scenes. Today the same shoot day would also give you a month of ad variations: the real product, placed in new scenes, for every channel.

See how it works on the leHøyt campaign
A fan raises the red leHøyt tumbler in a floodlit stadiumAI scene from the real product photo

Intake

We only take 3 new clients a month.

Every shoot is scripted, cast and produced by the same small team. Taking more would mean handing you to people you never met.

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What happens next

  1. A senior person reads it.
  2. We reply with first thoughts, not a sales script.
  3. If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder

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