Diagram: six marketing data sources flowing into one central core

DATA AND ANALYTICS

Know exactly which marketing makes you money.

We fix your tracking, connect your ads to your CRM and sales, and build one dashboard your team trusts. Then AI flags what changed and where to move budget, and you decide.

Get my tracking auditCheck my data health

1 spot left for October

We take on 3 new clients a month

  • Google Ads certified
  • Meta Blueprint certified
  • UK company 15761061
01 NoiseThe starting point

Three tools. Three different answers.

Google says one thing, Meta another, your CRM a third. So every budget meeting turns into a debate about whose number is right.

02 CaptureTracking and consent

Tracking that is accurate and legal.

Consent Mode v2, server-side tagging and conversion APIs, so you recover the conversions browsers lose, and only with consent.

03 ConnectData pipelines

Ads, website, CRM and sales in one place.

We join your ad platforms, analytics, CRM, store and calls in one warehouse, so a click can be followed all the way to a paid invoice.

04 CleanOne source of truth

One number everyone agrees on.

Duplicates removed, definitions agreed, channels named the same way. When the numbers match, the arguments stop.

05 AttributeRevenue attribution

See which channel paid for itself.

Cost per booked call, cost per customer and revenue by channel. Not clicks. Not likes. Money.

06 DecideDashboards and AI insight

A dashboard you open every Monday.

The few numbers that matter, refreshed automatically, with an AI assistant that explains what moved and suggests what to do next.

07 ActForecasts and alerts

Spot problems before they cost you.

Forecasts, alerts and a weekly digest in your inbox, Slack or WhatsApp. You stop reacting to last month and start steering this month.

Illustrative. Your data, your accounts, your decisions.

Retargeting brought more revenue per p

Retargeting brought more revenue per pound than

Retargeting brought more revenue per pound than search this mo

Retargeting brought more revenue per pound than search this month. Move 15% of sear

Retargeting brought more revenue per pound than search this month. Move 15% of search budget?

Retargeting brought more revenue per

Quick answer

Data and analytics connects your ads, website, CRM and sales so you can see which marketing actually brings in money. It suits businesses that spend on several channels and cannot trust their reports. We start with a tracking audit, then build dashboards, and quote after a short call.

Related: Performance marketing · AI agents and automation · B2B lead generation · Case study: Zegaz Instruments

Last updated October 2026

DATA HEALTH CHECK

How much of your marketing can you actually see? Eight questions.

1. Do your ad platforms and CRM agree on leads within about 10%?

2. Do you use Google Consent Mode v2?

3. Do you send conversions server side (Conversions API or enhanced conversions)?

4. Do you know your cost per customer for each channel?

5. Do closed deals in your CRM flow back to your ad platforms?

6. Can you see revenue by channel without building a spreadsheet?

7. Does a report update itself, without anyone exporting data?

8. Would you notice within a week if a campaign's cost per lead doubled?

Answer all eight to see where you stand.

Self-assessed.

WHAT WE DO

Six capabilities. One goal: decisions you can trust.

  1. 01

    Tracking and consent

    Accurate, privacy-safe measurement on your site and apps.

    What you get

    • GA4 and Google Tag Manager set up properly
    • Consent Mode v2, server-side tagging, Meta Conversions API and Google enhanced conversions
    • Call and form tracking that actually fires

  2. 02

    Revenue attribution

    Follow a click to a paid invoice.

    What you get

    • Your CRM connected (HighLevel, HubSpot, Salesforce, Pipedrive and others)
    • Closed deals sent back to Google, Meta and LinkedIn so they optimise for revenue
    • Cost per booked call, per customer and lifetime value by channel

  3. 03

    Dashboards and reporting

    One place for the numbers that matter.

    What you get

    • Looker Studio, Power BI or a custom web dashboard
    • Agreed metric definitions and naming
    • A weekly executive summary your team reads in two minutes

  4. 04

    Data pipelines and warehouse

    Your data in one place you own.

    What you get

    • BigQuery or a warehouse of your choice
    • Automated pipelines from ad platforms, analytics, CRM, Shopify and Amazon
    • Cleaning, deduplication and history kept for years, not 14 months

  5. 05

    Conversion and product analytics

    Find where visitors and users drop off.

    What you get

    • Microsoft Clarity heatmaps and recordings
    • Funnel and cohort analysis
    • A/B tests, and PostHog or Mixpanel for apps and SaaS

  6. 06

    AI analytics

    An analyst that never sleeps, with you in charge.

    What you get

    • Alerts when a number moves
    • Forecasts for leads, revenue and spend
    • Ask your data in plain English from Slack, WhatsApp or email, plus lead scoring
WHY IT MATTERS

Same business. Two very different Monday mornings.

Illustrative.

THE COST OF GUESSING

What does blind spending cost you?

£3,000

Spend steered by guesswork each month

£36,000

Per year

2.4

Deals you cannot trace to a channel each month

£6,000

Revenue you cannot attribute each month

These are your numbers and simple maths, not a forecast.

£3,000 a month steered by guesswork. £6,000 a month of revenue you cannot attribute.

CAMPAIGN DATA FLOW

Follow one lead from ad to invoice, and back again.

Every campaign should report in money, not clicks. Here is how one lead's data travels through your stack, and how revenue flows back to the ad platforms so they find more buyers like it.

Sample recordStep 8 of 8
campaign
clinics_leadgen_q4
utm_source
google
utm_medium
cpc
utm_campaign
clinics_leadgen_q4
gclid
Cj0KCQjw8sample1042
consent
granted
client_id
GA1.1.20481.1727
lead_id
L-0142
form
booking-request
first_touch
google / cpc
last_touch
google / cpc
stage
Won
deal_value
£3,000
sent_to
Google Ads offline conversion import
match
hashed email
cost
shown as a bar
revenue
shown as a bar
return
shown as a bar
recommendation

08 Optimise. AI flags the winners and the leaks. You approve the budget move, and the loop starts again.

Step 8 of 8. Optimise. AI flags the winners and the leaks. You approve the budget move, and the loop starts again.

  1. 01 Plan

    Every campaign is named the same way before launch, so reports group themselves.

    campaign
    clinics_leadgen_q4
    utm_source
    google
    utm_medium
    cpc
    utm_campaign
    clinics_leadgen_q4

  2. 02 Click

    The ad click carries a click ID and the campaign tags.

    gclid
    Cj0KCQjw8sample1042

  3. 03 Land

    Consent is checked first. Page views and events are recorded, with a server-side copy that browsers and ad blockers are less likely to drop.

    consent
    granted
    client_id
    GA1.1.20481.1727

  4. 04 Convert

    The form or call is captured, and the source fields are saved with the lead in your CRM.

    lead_id
    L-0142
    form
    booking-request
    first_touch
    google / cpc
    last_touch
    google / cpc

  5. 05 Qualify

    The lead moves through your CRM stages: Lead, Booked call, Proposal, Won.

    stage
    Won
    deal_value
    £3,000

  6. 06 Send back

    Booked calls and won deals go back to Google, Meta and LinkedIn as conversions, hashed and only with consent.

    sent_to
    Google Ads offline conversion import
    match
    hashed email

  7. 07 Report

    Spend and revenue meet in your warehouse. The dashboard shows cost per booked call and return by campaign.

    cost
    shown as a bar
    revenue
    shown as a bar
    return
    shown as a bar

  8. 08 Optimise

    AI flags the winners and the leaks. You approve the budget move, and the loop starts again.

    recommendation
    Shift budget to this campaign?

Name campaigns the same way, every time.

Campaign name

leads_clinic-owners_free-audit_2026-10

UTM tags

utm_source=meta&utm_medium=paid_social&utm_campaign=leads_clinic-owners_free-audit_2026-10

Runs in your browser. Nothing is sent.

Want this set up across every channel, with reports that group themselves?

Get my tracking audit

When revenue flows back to the ad platforms, they stop chasing clicks and start finding buyers.

01 Plan. Every campaign is named the same way before launch, so reports group themselves.

Step 1 of 8. Plan. Every campaign is named the same way before launch, so reports group themselves.

01 PLAN. Every campaign is named the same way before launch, so reports group themselves.

02 Click. The ad click carries a click ID and the campaign tags.

Step 2 of 8. Click. The ad click carries a click ID and the campaign tags.

03 Land. Consent is checked first. Page views and events are recorded, with a server-side copy that browsers and ad blockers are less likely to drop.

Step 3 of 8. Land. Consent is checked first. Page views and events are recorded, with a server-side copy that browsers and ad blockers are less likely to drop.

campaignclinics_leadgen_q4utm_sourcegoogleutm_mediumcpcutm_campaignclinics_leadgen_q4gclidCj0KCQjw8sample1042consentclient_id

04 Convert. The form or call is captured, and the source fields are saved with the lead in your CRM.

Step 4 of 8. Convert. The form or call is captured, and the source fields are saved with the lead in your CRM.

campaignclinics_leadgen_q4utm_sourcegoogleutm_mediumcpcutm_campaignclinics_leadgen_q4gclidCj0KCQjw8sample1042consentgrantedclient_idGA1.1.20481.1727lead_idformfirst_touchlast_touch

05 Qualify. The lead moves through your CRM stages: Lead, Booked call, Proposal, Won.

Step 5 of 8. Qualify. The lead moves through your CRM stages: Lead, Booked call, Proposal, Won.

06 Send back. Booked calls and won deals go back to Google, Meta and LinkedIn as conversions, hashed and only with consent.

Step 6 of 8. Send back. Booked calls and won deals go back to Google, Meta and LinkedIn as conversions, hashed and only with consent.

campaignclinics_leadgen_q4utm_sourcegoogleutm_mediumcpcutm_campaignclinics_leadgen_q4gclidCj0KCQjw8sample1042consentgrantedclient_idGA1.1.20481.1727lead_idL-0142formbooking-requestfirst_touchgoogle / cpclast_touchgoogle / cpcstageWondeal_value£3,000sent_tomatch

07 Report. Spend and revenue meet in your warehouse. The dashboard shows cost per booked call and return by campaign.

Step 7 of 8. Report. Spend and revenue meet in your warehouse. The dashboard shows cost per booked call and return by campaign.

HOW IT FITS TOGETHER

Five layers. Built once. Owned by you.

Point at or focus a layer to see what we do there.

Everything sits in accounts you own. If we part ways, your data and dashboards stay with you.

PROOF FROM REAL WORK

Measured, then improved.

Healthcare. Ads, landing pages and organic trust.

A premier dental clinic in Istanbul

Analytics rebuilt. 2,451 new leads in one month.

We rebuilt the clinic’s analytics and connected Google and Meta audiences, alongside bilingual ads, landing pages for each patient segment and email follow-up.

Enquiries in English and Turkish, tracked into one booking diary, with organic traffic rising behind. Illustrative.
New leads in one month
2,451
Organic traffic
+30%
Bookings
+23%

Client reporting, campaign period.

Industrial B2B. Technical content and authority.

Zegaz Instruments

Measured, not guessed.

We pulled Search Console data year on year to show exactly what the content work changed.

Read the full case
Observed in a live search for a core technical term. Not an ad.
Google position on key keywords
1.2 to 3
Google Search Console, 2026
Google Ads position for key terms, on a small budget
1 or 2
Google Ads, 2026

Rankings and AI answers change. These figures describe one period.

Healthcare. Ads, landing pages and organic trust.A premier dental clinic in IstanbulAnalytics rebuilt. 2,451 new leads in one month.We rebuilt the clinic’s analytics and connected Google and Meta audiences, alongside bilingual ads, landing pages for each patient segment and email follow-up.ENTRENTRENBooking diaryEnquiries in English and Turkish, tracked into one booking diary, with organic traffic rising behind. Illustrative.New leads in one month0Organic traffic+0%Bookings+0%Client reporting, campaign period.Industrial B2B. Technical content and authority.Zegaz InstrumentsMeasured, not guessed.We pulled Search Console data year on year to show exactly what the content work changed.Read the full caseAI overview1Zegaz Instruments23Organic result, page oneZegaz InstrumentsObserved in a live search for a core technical term. Not an ad.Google position on key keywords0.0 to 0Google Search Console, 2026Google Ads position for key terms, on a small budget0 or 0Google Ads, 2026Rankings and AI answers change. These figures describe one period.

Healthcare. Ads, landing pages and organic trust.A premier dental clinic in IstanbulAnalytics rebuilt. 2,451 new leads in one month.We rebuilt the clinic’s analytics and connected Google and Meta audiences, alongside bilingual ads, landing pages for each patient segment and email follow-up.ENTRENTRENBooking diaryEnquiries in English and Turkish, tracked into one booking diary, with organic traffic rising behind. Illustrative.New leads in one month0Organic traffic+0%Bookings+0%Client reporting, campaign period.

Industrial B2B. Technical content and authority.Zegaz InstrumentsMeasured, not guessed.We pulled Search Console data year on year to show exactly what the content work changed.Read the full caseAI overview1Zegaz Instruments23Organic result, page oneZegaz InstrumentsObserved in a live search for a core technical term. Not an ad.Google position on key keywords0.0 to 0Google Search Console, 2026Google Ads position for key terms, on a small budget0 or 0Google Ads, 2026Rankings and AI answers change. These figures describe one period.

Intake

We only take 3 new clients a month.

Every project is planned and delivered by the same small senior team. Taking more would mean handing you to people you never met.

1 spot left for October

Apply for the last October spot
Pricing

Priced for the size of your business.

Four starting points. We scope the work to your business before you sign.

Starter

For smaller teams starting with one clear goal

PriceScoped after a short call

  • Tracking audit of your main conversions
  • Fixes to your most important tags
  • A written fix plan
Apply now

SME

One market, a focused team

Setup from£4,500

  • Tracking audit: tags, consent, conversions and CRM
  • Tracking fixes and CRM connection
  • One dashboard for revenue by channel
  • A written fix plan
Apply for a call
Best fit for growing teams

Mid-market

Several markets or product lines

Setup from£12,000

  • Everything in SME, plus
  • Server-side tracking and a data warehouse
  • Dashboards for several markets or product lines
  • A dedicated strategist and weekly calls
  • Alerts and forecasts
Apply for a call

Enterprise

Multi-market, procurement and governance

PriceCustomScoped with you

  • Multi-market data models
  • Custom reporting and integrations
  • Procurement and security reviews
  • Data governance and access controls
Book a call

Prices exclude VAT. Final price after we analyse your business and scope.

Ongoing analytics from £2,000 a month.

OUR STANDARDS

Your data. Your accounts. Your rules.

How we handle it

  • Consent first, always, under UK GDPR, EU GDPR and PECR
  • Personal data hashed before it is sent to ad platforms
  • A data processing agreement with every client
  • Read-only access wherever possible
Read our privacy policy

What we will not do

  • Track anyone without consent
  • Hold your data or dashboards hostage
  • Build reports nobody reads
  • Sell vanity metrics as results
FIT CHECK

Is this the right time? Four questions.

1. Do you spend at least £2,000 a month on ads or marketing?

2. Do you use a CRM, or are you ready to start?

3. Will someone on your team act on the numbers each week?

4. Can you give us access to your ad, analytics and CRM accounts?

Brands we have worked with

The team

Six people. You will know all of them by name.

No account managers in between. The people who do the work are the people you talk to.

  • Omid Akrami, Founder
    Omid AkramiFounder

    Strategist and multidisciplinary monetisation specialist. 10 years of performance marketing and multimodal business growth.

  • Nab - ZMN, CTO
    Nab - ZMNCTO

    Leads engineering across websites, AI agents, automation and integrations.

  • Ozde Deleri, Country Manager
    Ozde DeleriCountry Manager

    Native Turkish and English speaker. 8 years managing agency client relationships and business processes.

  • Bahar - ABD, Head of Product Design
    Bahar - ABDHead of Product Design

    Product designer specialised in SaaS and advanced app design.

  • Sima Bah, Head of Brand Design
    Sima BahHead of Brand Design

    Brand designer and experienced graphic designer.

  • Yas, Head of Content and SEO
    YasHead of Content and SEO

    Leads content and SEO, from strategy to the words on every page.

20+

Plus a network of 20+ trusted specialist contractors. Developers, designers, 3D artists, photographers and writers we bring in project by project, and treat as part of the team.

Questions

Before you ask.

Start here

Numbers you can make decisions on.

Tell us what you track today. We find what is missing or wrong.

What happens next

  1. A senior person reads it.
  2. We reply with first thoughts, not a sales script.
  3. If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder

1 spot left for October

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