Case study, 2025 · Product and MVP
A marketplace that matches homeowners with local roofers.
We planned, designed and built RoofMatch for the Canadian market. Homeowners describe the problem, local roofers send tailored quotes, and the homeowner hires the one they like.
- Client
- RoofMatch, Canada
- Year
- 2025
- Service
- Product and MVP development
- Live
- roofmatch.ca
The problem
Homeowners struggle to compare roofers fast.
Finding a roofer usually means calling around, waiting for visits and comparing quotes that are hard to line up. RoofMatch puts the request, the quotes and the roofer profiles in one place. It is free for homeowners, roofers are verified, responses are fast, and roofers manage their work through an app login.
What we built
Six parts of the product.
- Profiles
Roofer profiles and listings
Profiles with service listings and pricing.
- Search
Advanced search and filters
Search and filter tools for homeowners.
- Quotes and payments
Secure quote management and payments
Quotes and payment processing handled securely.
- Visibility
SEO tools and blog
Built-in SEO tools and a blog to be found in search.
- Design
Custom UX and UI
Designed for usability and accessibility.
- Data
Analytics
Tracking of user behaviour to improve the product.
How it works
Three steps for the homeowner.
Describe the problem
Answer a few questions and upload photos of the problem area.
Get tailored quotes
Local roofers review the request and send quotes.
Compare and hire
Compare offers and profiles, then hire the roofer you like.
Build process
How we built it.
Planning
Requirements and scope.
Design
Wireframes, mockups and UX/UI.
Development
Core features and integrations.
Testing
Functional, performance and security testing.
Deployment
Launch, with ongoing support.
Stack
What it runs on.
- WordPress
- PHP
- JavaScript
- WooCommerce payments
- Booking calendar
- Yoast SEO
- Google Analytics
- Microsoft Clarity
Intake
We only take 3 new clients a month.
Every project is planned and delivered by the same small senior team. Taking more would mean handing you to people you never met.
Start here
Want a result like this?
Tell us what you have in mind. A senior person replies.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder1 spot left for October
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