01 UnderstandDeep technical discovery
First we learn your instrument.
Interviews with your engineers and sales team. The measurement principle, the applications, the standards and the places competing technology falls short.
INDUSTRIAL B2B MARKETING
When an engineer asks Google or an AI, your instrument should be the answer.
Technical content, search, AI answers and lead generation for instrument, sensor and process equipment makers. Written by specialists who learn your technology first.
We take on 3 new clients a month
- Google Ads certified
- Meta Blueprint certified
- UK company 15761061
02 TranslateDedicated writer and designer
Then we write it for engineers.
A dedicated technical writer and designer turn that into articles, application notes, datasheets and diagrams. Your engineers approve every piece.
03 RankTechnical SEO
Found on the searches that matter.
The definitions, comparisons and problems your buyers search before they ever talk to sales.
04 Get citedAI answers (GEO)
Named in the AI answer.
AI assistants quote the source that explains it best. We make that source you.
05 CapturePaid search and lead capture
The right buyers, not just traffic.
Search ads and LinkedIn aimed at job titles and applications, with forms that filter out students and the wrong region.
06 ClosePipeline and weekly review
Enquiries your sales team wants.
Every lead tracked to quote and RFQ. Reviewed with you every week for twelve months.
Illustrative. Built around your instruments and your buyers.
Quick answer
Industrial B2B marketing makes your instruments and equipment the answer when engineers search Google or ask an AI assistant, and turns that interest into quote requests. It suits manufacturers and technical suppliers with specialist products and long sales cycles. Programmes start from £5,000 a month.
Prices exclude VAT. Final price after we analyse your business and scope.
Related: SEO and content · AEO and GEO · B2B lead generation · Case study: Zegaz Instruments
Last updated October 2026
HOW ENGINEERS BUY
Most of the decision happens before sales hears your name.
Follow one engineer from a problem on site to a request for quote. Every step is a search, a question or a download.
01 Problem
“Why does my dew point reading drift in wet gas?”
02 Definition
“What is hydrocarbon dew point?”
Leak: Generic content. The engineer leaves in one sentence.
03 Comparison
“Chilled mirror vs infrared analyser”
Leak: Your advantage is in a PDF nobody can search.
04 AI question
“Which analyser works in sour gas?”
Leak: The AI names a competitor or a textbook.
05 Datasheet
Downloads two or three PDFs.
06 Shortlist
Three suppliers go to the team.
07 Request for quote
Only now does sales hear a name.
Leak: Students and the wrong region fill the form.
Example: a gas analyser buyer. Your category has its own version.
We fix every leak on this line. That is the whole job.
WHERE THEY LOOK
Three places an engineer checks before calling you.
Search
Definitions, comparisons, standards and fault symptoms, long before anyone builds a supplier list. We build one page per real question and answer it in the first lines.
AI assistants
ChatGPT, Gemini, Perplexity and Google AI Overviews, asked to explain or compare. We write clear definitions with real units and named sources, so they can quote you accurately.
LinkedIn and trade press
Where peers share what worked and what failed. We turn your engineers' knowledge into posts with a diagram and a point of view, not stock photos and slogans.
One plan, one team, one weekly meeting across all three.
WORK EXAMPLE: ZEGAZ INSTRUMENTS
Zegaz Instruments. The gas analyser maker engineers find first.
A US maker of natural gas dew point analysers. Technical articles, product pages and design.
1.2 to 3
Top 3 on Google for 8 key keywords, including hydrocarbon dew point analyser and cricondentherm.
Source: Google Search Console, 2026.
1 or 2
Position 1 or 2 on Google Ads for key terms such as hydrocarbon dew point analyser, on a small budget.
Source: Google Ads, 2026.
38 of 46 articles rebuilt and 7 new ones written in 2026.
- 7 new in 2026
- 38 rebuilt
- 1 untouched
Source: the site's blog archive.
Key keywords, Google position 2026
- natural gas phase diagram1.3
- dew point vs moisture content1.5
- cricondentherm2.7
- cricondentherm and cricondenbar3.0
Scale from position 30 to 1. Source: Google Search Console, 2026.
Observed October 2026: for the search hydrocarbon dewpoint instruments, Google's AI Overview listed ZEGAZ Instruments first among its sources, and zegaz.com ranked on page one. AI answers vary by person, place and day.
Read the full case studyWHAT WE CREATE
What a good technical article looks like.
Built for three readers at once: the engineer, the search engine and the AI assistant.
- 1
A title that matches the exact question an engineer types.
- 2
The first two lines answer it. This is the part AI assistants quote.
- 3
Real units, ranges and test conditions. Never “high accuracy” without a number.
- 4
A diagram drawn by our technical designer, not a stock photo.
- 5
Reviewed and approved by your engineer before it goes live.
- 6
Structured data, so search engines know what the page is about and who wrote it.
We build the whole library around it.
- Definitions, failure modes and comparisons, written to rank and to be quoted.
- One industry, one problem, how your instrument solves it.
- Specs, principle and proof, structured for search and AI.
- Clean, accurate and on brand.
- Your technology against the alternatives, with the physics, never naming competitors.
- Long-form, gated, for the buyers deep in research.
- Exploded views, flow paths and process diagrams, built by a technical designer.
- Posts with substance, a monthly plan and a clear call to action.
Brands we have worked with
Partner
Partner
- Black and Blanc Fleur
- UK Salt
- Istanbul dental clinic
YOUR TEAM
From your engineer's head to page one.
One dedicated team. The same people every week.
- Omid AkramiFounder
Strategist and multidisciplinary monetisation specialist. 10 years of performance marketing and multimodal business growth.
- Nab - ZMNCTO
Leads engineering across websites, AI agents, automation and integrations.
- Ozde DeleriCountry Manager
Native Turkish and English speaker. 8 years managing agency client relationships and business processes.
- Bahar - ABDHead of Product Design
Product designer specialised in SaaS and advanced app design.
- Sima BahHead of Brand Design
Brand designer and experienced graphic designer.
- YasHead of Content and SEO
Leads content and SEO, from strategy to the words on every page.
20+
Plus a network of 20+ trusted specialist contractors. Developers, designers, 3D artists, photographers and writers we bring in project by project, and treat as part of the team.
Certified
Google Ads Certified
Google Skillshop
Meta Blueprint Certified
Meta
Selected for the Dell and NVIDIA 2024 Hackathon
2024
Built with
Claude agents
Anthropic
Google Antigravity
Google
THE PROGRAMME
The programme, written like a datasheet.
Industrial B2B programme
- Fee
- From £5,000 per month
- Ad spend
- Separate, paid by you to Google and LinkedIn
- Term
- 12 months
- Cadence
- Weekly, 30 minutes
- Strategy review
- Quarterly, with your management team
- Team
- Dedicated technical writer, technical designer, search and AI specialist, paid media specialist, account lead
- Approvals
- Nothing goes live without your engineer's sign-off
- Ownership
- You own the content, designs, ad accounts and data
Prices exclude VAT. Final price after we analyse your business and scope.
Book a technical discovery callThe first year
Each square is one weekly meeting.
Weeks 1 to 4: Discovery. Interviews, product deep dive, who ranks, who the AI answers cite, who signs the order.
Weeks 3 to 8: Foundations. Tracking into your CRM, site fixes, product page rewrites, the search and AI plan.
From week 5: Content and demand. A monthly content plan, search ads and LinkedIn.
Weeks 13, 26, 39 and 52: Quarterly review.
FIT CHECK
Is this a fit? Four questions.
Do you sell technical products with long buying cycles?
Would a handful of orders pay for a year of marketing?
Can an engineer give about an hour a month to review content?
Do you want to own your category online, not just run ads?
Calculator
How many orders pay for a year?
Your numbers. Takes 20 seconds.
OUR STANDARDS
What we will not do.
- Publish anything your engineers have not approved.
- Promise rankings, AI citations or lead numbers. Nobody controls them.
- Invent specs, results or customer quotes.
- Work with a direct competitor in your product category while we work with you.
Pricing
Priced for the size of your business.
Three starting points. We scope the work to your business before you sign.
SME
One product line
From£5,000a month
- Dedicated technical writer and designer
- Search and AI visibility
- Weekly 30-minute calls
- Nothing goes live without your engineer's sign-off
Mid-market
Several product lines or markets
From£9,500a month
- Everything in SME, plus
- Several product lines or markets
- Paid media on Google and LinkedIn
- A dedicated strategist
- Quarterly strategy review with your management team
Enterprise
Group or multinational
PriceCustomScoped with you
- Multi-market delivery
- Custom reporting and integrations
- Procurement and security reviews
- Group governance and approvals
Prices exclude VAT. Final price after we analyse your business and scope.
12-month programmes.
Questions
Before you ask.
Technical search and AI visibility build over quarters. A year covers discovery, a content library and at least one buying cycle for most industrial products.
The weekly meeting, your dedicated writer and designer, search and AI answer work, ad management and reporting. Ad spend is separate. Final price after we analyse your business and scope.
We start with interviews and your documentation, and your engineers approve every piece before it goes live.
No. Nobody controls Google or AI answers. You see positions, AI citations, leads and pipeline every week.
Yes. UK, Europe, the Gulf and North America.
You do. Articles, designs, ad accounts and data.
Not with a direct competitor in your product category while we work with you.
Start here
Reach the engineers who sign off.
Tell us what you sell and to whom. We plan for long, technical buying cycles.
What happens next
- A senior person reads it.
- We reply with first thoughts, not a sales script.
- If we are not the right fit, we say so.
Omid AkramiStrategy led by our founder1 spot left for October
START HERE
Tell us what you make. We will show you where you are invisible.
Two minutes. A person reads every message, not a bot.